Work & experience

Selected work, organised around what it achieved.

This portfolio brings my strongest campaign, event and content experience into one place. Completed case studies lead the story, supported by shorter examples of hands-on work.

CampaignsEventsSocial mediaVideoContent & designLive communications

LP Counselling and Psychotherapy homepage shown on desktop

Live client work

Website planning · Squarespace · User journeys

LP Counselling & Psychotherapy

External client · Lincoln, Lincolnshire

A complete website designed and built for an independent counselling and psychotherapy practice in Lincoln.

Presentation page introducing the colourful characters of Pursuit Pro Wrestling

Commercial presentation work

Pitch decks · Copywriting · Presentation design

Pursuit Pro Wrestling — Commercial Pitch Decks

Pursuit Pro Wrestling · work included with permission

Two commercial pitch decks that turn ambitious ideas into clear, structured propositions for distinct external audiences.

Full case study

Integrated campaign · Creative · Recruitment

#NHS100Challenge

Lincolnshire Talent Academy · previous employed role

An integrated internal and external NHS apprenticeship campaign combining creative strategy, graphic design, copywriting, social media management and roadshow promotion.

YMCA Lincolnshire branded gazebo at Lincoln Cathedral during Sleep Easy 2020 at sunset

Full case study

PR · Campaign communications · Social · Photography

YMCA Lincolnshire — Sleep Easy 2020

YMCA Lincolnshire · previous employed role

Integrated communications for an annual homelessness fundraising campaign at Lincoln Cathedral, spanning registration, live event coverage, media relations and post-event fundraising.

A busy Health and Care Careers Event at the Engine Shed in Lincoln, shown in live social media coverage

Full case study

Campaigns · Events · Media

Health & Care Careers Event

Lincolnshire Talent Academy · previous employed role

A multi-channel campaign for a major public careers event, combining audience messaging, social content, printed materials, email, advertising and event coordination.

Some projects shown here were completed as part of previous employed roles. I’ve included them to demonstrate my own experience and contribution; their inclusion does not imply endorsement of my freelance business by the organisations featured.

Additional experience

More hands-on work.

These shorter examples add useful context without presenting them as full case studies. Work without enough supporting material remains in the private archive.