Pitch decks · Commercial communications · Presentation design
Pursuit Pro Wrestling
Commercial Pitch Decks
Turning complicated commercial ideas into clear, visually strong propositions for distinct external audiences.
Two propositions developed for different external audiences, presented through PPW’s established black-and-yellow identity.
Two ambitions. Two audiences. Two different stories to tell.
Pursuit Pro Wrestling had two substantial ideas to communicate: a facility proposal for its next stage and a proposition for developing PPW content for television or streaming.
I developed commercial pitch materials that structured those ideas for external audiences, bringing together PPW’s story, identity, ambitions, audience evidence and presentation narrative.
The portfolio value is the communications thinking: making complicated ideas understandable, relevant and persuasive while keeping sensitive commercial information private.
Selecting and presenting the right story for the right audience.
PPW combines a wrestling school, live events, digital content and performer development. A presentation that simply listed everything the organisation does would leave the reader to work out the proposition for themselves.
The facility deck needed to explain why PPW’s next stage mattered and what it could enable. The television deck needed to frame PPW as a screen-ready brand with an existing identity, performers, events and digital audience.
The communications thinking
One organisation, framed for two decision-making contexts.
External decision-makers and potential partners
- What is PPW proposing?
- Why is the next stage needed?
- What could it enable?
- Why is PPW positioned to deliver it?
- What is the clearest next step?
Media and content decision-makers
- What is the proposed product?
- Who would watch it?
- Does an audience already exist?
- What makes PPW distinctive?
- What is the clearest next step?
The decks begin with PPW itself.
Before asking an external audience to consider future possibilities, the presentations establish the organisation behind them: PPW’s identity, existing activity, live events, digital presence, history, community work and talent-development environment.
This gives the propositions a foundation. The reader can see an organisation with a story and body of work, rather than an abstract idea beginning from zero.
Selected presentation pages
PPW’s identity, people and development story.
Commercial storytelling and proposition development.
I developed commercial pitch decks for Pursuit Pro Wrestling, helping structure ambitious ideas into clear propositions for external audiences.
Working within PPW’s established identity, I was responsible for the deck copy, structure, layout and presentation design shown here. I did not create PPW’s original brand identity, third-party photography or the underlying organisational information.
Narrative structureOrganised each deck around the questions its intended decision-makers would need answered.
Proposition developmentTurned broad ideas into focused facility and television propositions.
Evidence & hierarchySelected and organised proof points so the argument could build rather than read as a list.
Audience positioningTranslated wrestling-industry ideas for different external decision-making contexts.
Presentation communicationBrought messaging, page structure and visual hierarchy together within PPW’s established identity.
Selected work shown was created for Pursuit Pro Wrestling and is included with permission as an example of my communications and presentation work. Sensitive commercial and financial information has been excluded. Third-party photography, logos and underlying organisational information remain the work of their respective owners. Inclusion does not imply endorsement of AQ Marketing by Pursuit Pro Wrestling.